Google has recently upgraded its search capabilities to offer users the ability to search for cryptocurrency wallet balances on different blockchains. This includes popular blockchains like Bitcoin, Ethereum, Avalanche, Optimism, Polygon, and Fantom. Users can simply input a wallet address, and they will now be able to see the token balance organized by the network it belongs to, along with the timestamp of the most recent update.

This expansion builds upon Google’s previous introduction of Ethereum Name Service (ENS) domain search results. This feature allows users to check wallet balances using easy-to-read domain names like “vitalik.eth” for Ethereum wallet addresses.

Google Expands Crypto Search Features to Include Bitcoin, Arbitrum, Avalanche, Optimism, Polygon, and Fantom Wallet Balance Queries

Over the past year, Google has been making significant strides in expanding its suite of crypto-related features. One notable development occurred in May 2023 when Google introduced a groundbreaking feature that revolutionized the way Ethereum wallet addresses are tracked. This feature allows users to conveniently monitor their Ether (ETH) balances directly within the Google search engine, eliminating the need to visit external platforms like Etherscan.

By integrating this functionality, Google has streamlined the process of accessing vital information about Ethereum wallet balances. Previously, users had to navigate to separate websites or blockchain explorers to check their wallet balances. However, with Google’s latest innovation, users can now simply enter their Ethereum wallet address into the search bar, and the search engine displays the corresponding Ether balance in real-time.

This integration brings forth a host of benefits for crypto enthusiasts and investors. Firstly, it enhances user convenience by eliminating the need to switch between multiple platforms to gather essential information about their Ethereum holdings. The seamless integration of wallet balance tracking within the search engine interface saves users valuable time and effort while providing them with instant access to their Ether balances.

Moreover, Google’s integration of wallet balance tracking demonstrates the company’s recognition of the growing importance and popularity of cryptocurrencies. By incorporating crypto-related features directly into its search engine, Google is catering to the needs of its vast user base, which includes a significant number of crypto enthusiasts, investors, and traders. This move reflects Google’s commitment to staying at the forefront of technological advancements and meeting the evolving demands of its users.

Furthermore, this development showcases Google’s dedication to providing accurate and up-to-date information. By directly tracking Ether balances within its search engine, Google ensures that users receive real-time data, enhancing the reliability and accuracy of the information displayed. This is particularly valuable in the fast-paced world of cryptocurrencies, where prices and balances can fluctuate rapidly.

In summary, Google’s expansion of crypto-related features, particularly the integration of Ethereum wallet balance tracking within its search engine, marks a significant milestone in the accessibility and convenience of cryptocurrency information. By eliminating the need to visit external platforms, users can effortlessly monitor their Ether balances in real-time, saving time and effort. This move highlights Google’s commitment to embracing emerging technologies and catering to the needs of its diverse user base.

Google Search of the Ethereum Naming System (ENS) Domain "vitalik.eth"

The expansion of Google’s crypto-related features has been made possible through the integration of the Ethereum Name Service (ENS), which provides human-readable domains such as “example.eth” that can be associated with Ethereum wallets. This integration has allowed users to search for ENS domains directly within Google’s search results. When a relevant ENS domain is searched, Google displays the wallet balance linked to the blockchain address associated with that domain, alongside the address itself. The displayed information is sourced from Etherscan and reflects the most recent state as of the last external transaction.

Furthermore, Google has gone beyond Ethereum and extended its features to encompass multiple blockchains. Users can now search for wallet balances across various blockchains, including Bitcoin, Arbitrum, Avalanche, Optimism, Polygon, and Fantom. The search results provide users with the token balance categorized by network, along with the timestamp of the last update.

The inclusion of wallet searches in Google’s feature set represents a notable shift in the company’s stance towards cryptocurrencies. In the past, Google had implemented restrictions on Bitcoin-related advertisements back in 2018. However, the company has since reversed this policy, allowing advertisements for Bitcoin exchange-traded funds (ETFs) following their approval in January. As a result, search results now feature prominent ETF products from asset managers, signaling Google’s acknowledgment and acceptance of the evolving cryptocurrency landscape.


Users now have the ability to search for Bitcoin wallet balances using three different address formats: P2PKH, P2SH, and Bech32. This enables them to access real-time information about their current balances and recent transaction updates. By incorporating Bitcoin data into its search results, Google enhances its accessibility to on-chain activity, taking advantage of its vast daily search volume. It is important to note, however, that this service may not be universally available to all users. Some individuals have reported inconsistencies in the appearance of this feature within search results.

In addition to the technical considerations surrounding Bitcoin address formats, there are broader discussions taking place within the crypto community regarding privacy concerns. Privacy-focused Bitcoin proponents have expressed apprehensions about centralized data aggregation and its potential impact on user privacy. These concerns highlight the ongoing debate surrounding the delicate balance between convenience and privacy in the cryptocurrency space.

As the integration of crypto-related features continues to evolve, it is essential for companies like Google to address these privacy concerns and ensure that users’ sensitive information remains secure. Striking the right balance between providing accessible and convenient services while respecting user privacy will be crucial in fostering trust and widespread adoption of cryptocurrencies.

The crypto community, along with industry stakeholders, will likely continue to engage in meaningful discussions to find innovative solutions that prioritize user privacy without compromising the usability and functionality of crypto-related services.

Google Updates Crypto Ad Policy: Now Allows Promotions for Approved Bitcoin ETFs and Cryptocurrency Coin Trust Products

Google has recently implemented a new advertising policy that encompasses promotions for recently approved Bitcoin exchange-traded funds (ETFs). According to Google, marketers in the United States can now advertise Cryptocurrency Coin Trust products, which are financial products that enable investors to trade shares in trusts holding significant amounts of digital currency.

This policy update comes at a time when the US Securities and Exchange Commission (SEC) has approved spot Bitcoin ETFs on January 10. Spot Bitcoin ETFs allow investors to trade shares in a fund that holds Bitcoin as the underlying asset, providing an alternative to directly purchasing Bitcoin.

With its advertising network being the largest in the world, generating over $224 billion in revenue from advertising, Google’s policy change is expected to have a significant impact. The community anticipates an increase in investor participation, resulting in more accessible investment options for the general public.

This shift in Google’s stance on crypto-related ads marks a substantial departure from its previous position. In March 2018, Google implemented a complete ban on crypto-related advertisements, including ads for cryptocurrency exchanges, initial coin offerings (ICOs), and crypto trading advice. This ban had global reach, affecting all accounts advertising such financial products. It followed a similar advertising ban imposed by Facebook, a social media giant.

Google’s decision to revise its policy reflects the evolving landscape of cryptocurrencies and the growing mainstream acceptance of digital assets. By allowing ads for approved Bitcoin ETFs, Google is acknowledging the increasing demand for regulated investment products in the crypto space and providing opportunities for advertisers to reach a broader audience.

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